Her TikTok followers know her as “the Print Princess” and “the girl who reads the newspaper”. Kelsey Russell engages more than 89,300 fans on TikTok, where she evangelizes print newspapers and media literacy. She summarizes news articles for her audience, adding her (often humorous) take on the topic. She also co-hosts a weekly news program for children, First Stop News. Her growing TikTok audience represents every generation, from Gen Z to Boomer followers who wax nostalgic about newspapers. Younger followers tell her they find print refreshing. (Summary from Editor and Publisher)
Kelsey will challenge the Niche audience to think differently about audience engagement, especially for younger readers and followers, and will discuss current media platforms and outreach versus fake news, AI and overwhelming digital options.
