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Venue: TBA clear filter
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Thursday, April 24
 

8:00am PDT

Caffeinate and Circulate! Breakfast Networking
Thursday April 24, 2025 8:00am - 9:00am PDT
TBA
Grab your hot breakfast and favorite morning beverage, then meet up with your team or new Niche friends, and make the rounds of the amazing Niche Media Conference Sponsors! It’s the perfect time fill up your Tour Card, so you have time for extended discussion with vendors and colleagues of interest for the rest of the Conference.
Thursday April 24, 2025 8:00am - 9:00am PDT
TBA

8:00am PDT

Show Office and Registration Open -- PICK UP YOUR BADGE HERE!
Thursday April 24, 2025 8:00am - 4:00pm PDT
TBA
Thursday April 24, 2025 8:00am - 4:00pm PDT
TBA

9:00am PDT

Niche Media Conference Morning Kick-Off with $1,500 in prizes!
Thursday April 24, 2025 9:00am - 9:15am PDT
TBA
Thursday April 24, 2025 9:00am - 9:15am PDT
TBA

9:15am PDT

Opening Power Keynote: Meet TikTok's "Princess of Print" Kelsey Russell
Thursday April 24, 2025 9:15am - 9:45am PDT
TBA
Her TikTok followers know her as “the Print Princess” and “the girl who reads the newspaper”. Kelsey Russell engages more than 89,300 fans on TikTok, where she evangelizes print newspapers and media literacy. She summarizes news articles for her audience, adding her (often humorous) take on the topic. She also co-hosts a weekly news program for children, First Stop News. Her growing TikTok audience represents every generation, from Gen Z to Boomer followers who wax nostalgic about newspapers. Younger followers tell her they find print refreshing. (Summary from Editor and Publisher)

Kelsey will challenge the Niche audience to think differently about audience engagement, especially for younger readers and followers, and will discuss current media platforms and outreach versus fake news, AI and overwhelming digital options.
Speakers
Thursday April 24, 2025 9:15am - 9:45am PDT
TBA

9:45am PDT

Sponsor Tour Card Break
Thursday April 24, 2025 9:45am - 10:00am PDT
TBA
Meet your next resource partner & get those Sponsor Tour Cards signed for a chance to win a free pass to the Niche Media Conference in 2026!
Thursday April 24, 2025 9:45am - 10:00am PDT
TBA

10:00am PDT

THURSDAY BREAKOUT SESSION #1: Choose Your Topic!
Thursday April 24, 2025 10:00am - 11:00am PDT
TBA
Thursday April 24, 2025 10:00am - 11:00am PDT
TBA

10:00am PDT

100,000 Followers! 10 Proven Ideas to Boost Social Media Engagement with your Readers
Thursday April 24, 2025 10:00am - 11:00am PDT
TBA
Zach shares specific examples of how Active NorCal grew their social channels to over 100,000 engaged followers.
Speakers
Thursday April 24, 2025 10:00am - 11:00am PDT
TBA

10:00am PDT

Identifying and Leveraging Hidden Tools in your Digital Platforms
Thursday April 24, 2025 10:00am - 11:00am PDT
TBA
Speakers Sponsors
Thursday April 24, 2025 10:00am - 11:00am PDT
TBA

10:00am PDT

Enhancing Editorial Processes with AI: Tools and Techniques
Thursday April 24, 2025 10:00am - 11:00am PDT
TBA
The editorial process takes a piece of writing all the way from an idea to distributed material. How fast it gets from A to B is another story! Learn how AI tools can assist with ideation, content creation, editing, proofreading and publishing. PLUS how to establish a documented AI flow and resource guide all editorial staff can use rather than one-off, reactionary processes.
Thursday April 24, 2025 10:00am - 11:00am PDT
TBA

10:00am PDT

Rules of the AI Publishing Road
Thursday April 24, 2025 10:00am - 11:00am PDT
TBA
Three publishing tech experts share their thoughts and strategies on the future of AI and how it will change the face of publishing (and everything else!) forever. This is a great “state of the industry” discussion driver and foundation for the rest of your strategy sessions at the Conference.
Thursday April 24, 2025 10:00am - 11:00am PDT
TBA

10:00am PDT

Overcoming the 10 Most Common Sales Objections
Thursday April 24, 2025 10:00am - 11:00am PDT
TBA
This is an interactive training session where multi million dollar seller Ryan Dohrn will dig deep on the most common objections. Today’s media sellers need to be able to get past objections quickly and with ease, without making the client feel like you aren’t hearing them or missing actual roadblocks. Bring all your objections to this session and we’ll solve them!
Speakers Sponsors
Thursday April 24, 2025 10:00am - 11:00am PDT
TBA
 
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